Simon Langley / Executive Creative Director

Lion Nathan 'TED696'

The launch campaign for the new TED 696ml longneck. Without a huge production or media budget, we decided to create our own media channel – the iconic brown paper bag that all alcohol is sold in at bottle shops throughout Australia. This highly effective campaign was also the 3rd most awarded campaign in the world in 2009.

AWARDS
D&AD: Yellow Pencil (Branding)
CANNES: Gold – Promo (Alcoholic Drinks)
CANNES: Gold – Direct (New Product Launch)
CANNES: Silver (Best new product launch)
CANNES: Silver (Ambient Media)
CANNES: Bronze (Best Integrated Campaign)
CANNES: Bronze (Media)
ONE SHOW: Silver (Best In-Store campaign)
AWARD: Silver (Direct Response Campaign)
AWARD: Silver (Alternative Media Individual)
AWARD: Bronze (Alternative Media Campaign)
AWARD: Bronze (Alternative Media Campaign)
CAPLES: Gold (Interactive campaign)
CAPLES: Gold (Interactive campaign)
CAPLES: Silver (Direct Mail flat)
ECHO Awards: Gold (New Product Launch)
ADMA: Silver (Direct Response Print)
ADMA: Silver (Alternative Media)
ADMA: Silver (Art Direction)
ADMA: Silver (Integrated Campaign)