This campaign was for the launch of TED on tap. The beer would be sold in a stylish frosted glass on premise. The idea came from something everyone has done at some point in their life…stolen a glass from the pub. (Note: Case studies have come a long way since we did this one)

AWARDS
D&AD: Yellow Pencil (Integrated)
CANNES: Bronze (Integrated Direct)
AWARD: Bronze (Direct Response)