Simon Langley / Executive Creative Director

Harley-Davidson 24hr test rides

It’s difficult to sell the dream of owning a Harley-Davidson with a test ride around the block, so we created ‘Wake Up With A Harley’, where people could keep the bike for 24 hours and truly experience the adventure of owning a Harley. To promote this unique offer we created a Film Festival headed by industry heavyweights Bryan Brown and Gregor Jordan.