Simon Langley / Executive Creative Director

Simon Langley / Executive Creative Director

NSW Rural Fire Service

How do you make people feel vulnerable to bushfire so they take action and protect their homes before it’s too late?
You personify fire and tell people ‘Fire has a plan’, and it involves you.

AWARD: Bronze
APG: Gold
EFFIES: Silver x 2
EFFIES: Bronze x 2

Up Next:

RAC Roadside Assistance 'What are the chances?'