Simon Langley / Executive Creative Director

Unilever OMO 'Peggy'

In a low interest category famous for dull product demonstrations, we wanted to engage consumers in a way that actually made their lives better.

Meet Peggy, the world’s smartest clothes peg. Designed to lighten the load for families, Peggy tells you the best time and weather to do the washing, when your washing is ready to hang out, when it’s going to rain and, based on the weather conditions, when your washing is dry.

Peggy is also designed to reduce the impact on the environment, saving water by not having to re-wash forgotten loads, and encouraging people to line dry outside rather than in-home electric drying.

The interest from consumers registering their interest, was so overwhelmingly positive, there are currently discussions underway to develop this prototype into mass production.