Simon Langley / Executive Creative Director

I touch myself project 'Chrissy Bra'

Following on from the hugely successful ‘I touch myself project’ we developed a new approach to breast cancer awareness and early detection. Partnering with Berlei, we created ‘The Chrissy Bra’, a beautifully designed bra in memory of Chrissy Amphlett, that serves as a daily reminder for women to touch themselves. We created an initial run of 10,000 for Australia, with discussions underway to stock the Chrissy Bra in other markets overseas. 100% of profits go to Cancer Council NSW.