Simon Langley / Executive Creative Director

Banana Boat Sunscreen - sun activated children's book

Every year in Australia, thousands of children get badly sunburnt unnecessarily, due to their parents not knowing how much sunscreen to use and how often to reapply. Colin Splodge and The Sizzledodge is an innovative new approach to educating families, and most importantly, the next generation of young Aussies on how to protect themselves in the sun. The children’s book is printed using UV activated ink, so that elements of the story and lead character, The Sizzledodge, only appear when exposed to the sun, delivering key parts of the message in an engaging and entertaining way.