For years globally, IKEA had been launching their yearly catalogue with a TVC campaign. We thought there was an opportunity to approach it very differently and have an ongoing conversation with consumers.
Fortunately it was highly effective, as well as highly awarded.
D&AD: Yellow Pencil (Integrated Direct)
SPIKES: GRAND PRIX (Promo & Activation)
SPIKES: GRAND PRIX (Effectiveness)
SPIKES: Silver (Integrated)
AWARD: Bronze (integrated)
CAPLES: Gold (Integrated campaign)
CAPLES: Gold (Launch campaign)
CAPLES: Gold (Retention/Loyalty)
IAB Awards: Winner – Digital Direct Response
ADMA: Silver (Integrated Campaign)
ADMA: Silver (Aquisition Campaign)
ADMA: Bronze (Retention & Loyalty)
ADMA: Bronze (Retail & Direct Sales)
Parkinson's 'The Hold'