Simon Langley / Executive Creative Director

IKEA ‘Rent’

For years globally, IKEA had been launching their yearly catalogue with a TVC campaign. We thought there was an opportunity to approach it very differently and have an ongoing conversation with consumers.
Fortunately it was highly effective, as well as highly awarded.

AWARDS
D&AD: Yellow Pencil (Integrated Direct)
SPIKES: GRAND PRIX (Promo & Activation)
SPIKES: GRAND PRIX (Effectiveness)
SPIKES: Silver (Integrated)
AWARD: Bronze (integrated)
CAPLES: Gold (Integrated campaign)
CAPLES: Gold (Launch campaign)
CAPLES: Gold (Retention/Loyalty)
IAB Awards: Winner – Digital Direct Response
ADMA: Silver (Integrated Campaign)
ADMA: Silver (Aquisition Campaign)
ADMA: Bronze (Retention & Loyalty)
ADMA: Bronze (Retail & Direct Sales)
Effies: Silver
Effies: Bronze