Kellogg's Nutri-Grain 'Unstoppable'
Case Study Film
11 min online film. Andy Hensel, the first paraplegic in the world to backflip a motocross bike
7 min online film. Derek Rabelo, the pro surfer who has been blind since birth.
Unstoppable is a long form branded entertainment platform for Kellogg’s Nutri-Grain. Breaking the tradition of a 30 second TVC, we re-engaged teens in the brand and turned a decade of decline, into positive growth.
ONE SHOW ENTERTAINMENT: Silver
AWARD: Silver x 3
SPIKES: Bronze x 3
LONDON INTERNATIONAL: Bronze