Simon Langley / Executive Creative Director

TED ‘6 Beers of Separation’

We all know you can meet interesting people over a beer, but we wanted to see if you could meet anyone in the world. So we created ‘6 Beers of Separation’, where four people set out to find their idols. A big gamble by the client to put their entire budget into a branded entertainment campaign, was rewarded with double sales growth.

AWARDS
ONE SHOW ENTERTAINMENT: Silver
CANNES: Bronze (Direct)
IAB Awards: BEST OF SHOW
IAB Awards: (Best Branded Content)
AWARD: Silver (Mixed Digital Campaign)
SPIKES: Silver (Direct Integrated)
CAPLES: Gold (Integrated campaign)
CAPLES: Gold (Best Interactive campaign)
London International: Bronze
ECHO Awards: Bronze (Product Distribution)
ADFEST: Silver (Integrated)
GLOBES: Silver (Branded Entertainment Campaign)
MIXX Awards NY: Silver (Branded Entertainment)