Simon Langley / Executive Creative Director

Parkinson's 'The Hold'

Too many people believed that Parkinson’s Disease was just an old person’s disease – therefore the public were less empathetic and weren’t willing to donate. Not enough people knew that every day 3 Australians under 40 are diagnosed with Parkinson’s disease. We had to find a way to change perceptions – and therefore the conversation – around this devastating disease. We created a film with a twist viewers didn’t see coming.